Scarce, antique PURITY FANCY ROLLED OATS round, covered cardboard box with beautiful chromolithographed graphics on the label. Well-preserved and very charming, it is approximately 6 5/8 inches tall with a 3 7/8 inch diameter. The Purity Oats Company was based in Davenport and Keokuk Iowa and claimed to have developed the round oatmeal box container design that other companies later imitated. This box has foxing and light staining in various places, almost all related to its age (copyright 1917). It is not torn, dented or structurally damaged. As the photos show, it looks very nice and displays beautifully! This is a hard-to-find vintage advertising piece!