Tab Cola Decal: Original, 1965, New Old Stock, High Luster Sticker! Unused Condition!

Quality, vintage Tab Cola decal in excellent, never used condition! Found in a warehouse with others, this sticker is new old stock and even comes with its original wax paper cover that protected it during shipment. It is dated 1965 and has the original Tab logo that was used when Coca-Cola launched the product in 1963! It was made by the Americal Decal and Mfg. Co under the "Luster Cal" branding, so portions of it are shiny and reflect light! The adhesive covering on the back is still in place and has application directions printed on it. This original decal measures 8" by 3 1/2" and is nice looking. Tab was named as such for people that wanted to keep 'tabs' on their weight. At the time, it was introduced by Coca-Cola to compete with Diet Rite, by Royal Crown Cola, the only other sugar-free cola being sold. The bottom line on the sticker reads: "The Coca-Cola Company Kept the Flavor In." Ships via First Class Mail.