Vintage 1963 Tab Cola: Original 10 Cents off 6 Pack Coupon!

Here's an original vintage 1963 Tab Cola coupon in mint, never used condition. We found a small quantity of these and they are from the first year Tab was introduced. With this coupon, a shopper could get 10 cents off a 6-pack of Tab in returnable bottles if they paid the deposit. It was a way to introduce Tab to consumers. Since 6-packs cost between 35 to 45 cents each, 10 cents off was a good discount at the time. Coca-Cola Bottling Corp. of Bakersfield, California reimbursed the retailer who sold the beverages and accepted the coupons. Unfolded, not faded, not stained or wrinkled. $4.50 each.